The Book: Invisible Advantage

 

Drawing from their extensive research in corporate valuation, strategy, and consumer behavior, Jonathan Low and Pam Cohen Kalafut, in Invisible Advantage, estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation, and innovative culture. Ideas and relationships: these are the new currency of the economy - and their influence on decision-making can now be quantified.

From leadership to communication, technology to human resources, the authors identify twelve "measures that matter" and convincingly demonstrate the bottom-line implications of investing in (or ignoring) each of them. Achieving, and then sustaining, a competitive edge will depend on how well you and your company balance all twelve factors. Highlighting the most innovative strategies of organizations around the world, the authors present strategies for succeeding in the age of intangibles, and propose an ambitious agenda for reforming the ways in which corporate performance is recorded and evaluated.

hallenging and provocative, Invisible Advantage is a decoder ring to the intangibles economy - a new playbook by which managers can learn to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.

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From Assets to Profits: Competing for IP Value and Return; a collaborative effort edited by Bruce Berman; chapter contributed by Jon Low entitled “Making Reputation Pay: Intellectual Assets’ Impact on Shareholder Value.”

Chapter titled “Defining Brand and Reputational Value,” coa-uthored with Pam Cohen assesses communications and brand value analysis in the context of global competitiveness.

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Business Power: Creating New Wealth from IP Assets; a collaborative effort edited by Robert Shearer; chapter contributed by Jon Low and Pam Cohen entitled “Defining Brand and Reputational Value.”

Chapter titled “Making Reputation Pay: Intellectual Assets’ Impact on Shareholder Value,” delineates refined, more rigorous techniques for quantifying brand and reputation in order to meet the growing demand for intellectual property as a strategic global differentiator.

Click here to purchase the book on Amazon.com

Books by Roberto Panzarani

Innovazione e business collaboration nell’era della globalizzazione Ed. Palinsesto, Roma 2009

L’Innovazione a colori: una mappa per la globalizzazione. Ed. LuissUniversityPress, Roma 2008

II viaggio delle idee. Per una governance dell'innovazione Ed. Franco Angeli, Milano 2005, traslated in Brazil with the following title: A Viagem das Idèias, Editoragente 2006.

Gestione e sviluppo del Capitale Umano. Le persone nel bilancio dell'intangibile di una organizzazione Ed. Franco Angeli, Milano 2004.

Articles by Predictiv Network Authors

Italian Association of Financial Analysts White Paper, “Rebuilding Trust in the Post Financial Crisis Era: The Role of Intangibles,” solicited for publication in April 2010;

Intangible Asset Management magazine, “The East is Ready: Brand and Reputation in China Following the Financial Crisis,” with Vincent Leung, February 2010;

Beyond the Deal newsletter, “Leveraging Intangibles in Mergers and Acquisitions,” interview with Jay Chatzkel, January 2010;

Reputation Institute Insight magazine, “Reputational Risk; Evaluating Social Media’s Impact in the Post Crash World,” November 2009;

Corporate Communications: An International Journal, “The Impact of Communications on Reputation and Public Attitudes,” with Courtney Barnes, submitted for publication, November 2010;

Reputation Institute Insight magazine, “From Pitchforks to Profits, Overcoming Public Attitudes About Business in the Post Financial Crisis Era,” August 2009;

Business Week magazine, “What Price Reputation?” analysis with Pam Cohen, written by Pete Engardio, July 2007;

Business Week magazine, “Beyond the Green Corporation,” analysis with Pam Cohen, written by Pete Engardio, January 7, 2007;

Forbes magazine, “Rating the Biggest Corporate Brands,” analysis with Pam Cohen, written by Cecily Fluke and Kurt Badenhausen, April 19, 2004;

Executive Excellence magazine, “Managing Intangibles,” with Pam Cohen, August 2002; Forbes magazine, “Asset Assessment,” analysis with Pam Cohen, written by Kurt Badenhausen, October 28, 2002;

Strategic Investor Relations magazine, “Communication and Transparency,” Summer 2002;

Strategy & Leadership magazine, “The Value Creation Index: Quantifying Intangible Value,” with Pam Cohen Kalafut, September/October 2001;

Forbes ASAP magazine, “Capital Thinking,” with Tony Siesfeld and David Larcker, August 23, 1999;

Harvard Management Update newsletter, “Gauging Results: What Measures Matter?” January 1999;

Strategy & Leadership magazine, “Measures That Matter: Wall Street Considers Non-Financial Performance More Then You Think,” March/April 1998;

The Venture Capital Review, “Measures That Matter,” with Tony Siesfeld, Autumn 1998.