Founders

 

Pam Cohen

Pam is a partner and co-founder of Predictiv LLC, and is an expert in performance measurement and management, specializing in intangible valuation. Her consulting work and research additionally focuses on behavioral economics, the development of causal business models, and maximizing the utility of human capital. She has served a wide range of clients including the hotel and entertainment industries, commercial and private lending institutions, equity financing, various leasing businesses, mortgage loans, credit cards, airlines, cellular phones, yellow pages, and manufacturing businesses.

Along with her 2002 book Invisible Advantage, co-written with Jonathan Low, Pam has published many articles on intangible valuation. In addition, she speaks frequently on diverse business topics; recent speaking engagements have included ABC World News, Forbes, CNNfn, Money Matters, the New York Times, and CFO Magazine. Prior to founding Predictiv, Pam has served as a partner with the consulting firms Sibson and Company and CFI Group, and has taught courses in the psychology and sociology departments of the University of Michigan.

Pam has a Ph.D. in Sociology and an M.A. in Higher and Adult Continuing Education from the University of Michigan, and received her bachelor’s degree in Sociology from the University of Texas at Austin. She is a member of the American Psychological Association, Society for Consumer Psychology, EMONET (studying emotions in the workplace), American Sociological Association, and the International Communication Association.

 

Jonathan Low

A partner and co-founder of Predictiv LLC, Jon concentrates in the valuation of intangibles such as brand, reputation, intellectual capital, innovation, alliances and organizational transitions. Prior to founding Predictiv, Jon was a Senior Fellow at Cap Gemini Ernst & Young. Under his leadership, CGEY produced four major reports on the growing role of intangibles in the global economy.

Jon has also organized and co-hosted with Forbes ASAP an annual conference entitled Measuring The Future. His work has appeared in The Wall Street Journal, The New York Times, Business Week, Forbes and other Publications. He has been a guest on ABC-TV, CBS, CNBC, CNNfn, National Public Radio and other electronic media. He is the co-author of Invisible Advantage, a book published by Perseus Press in May 2002.

Jon has served in a number of positions related to his work on the valuation of intangibles, including positions at the Brookings Institution and the European Commission-sponsored research consortium, E*Know-Net. He has been invited to present his findings to the Securities and Exchange Commission, the Financial Accounting Standards Board, the Organization for Economic Cooperation and Development, and the Federal Reserve Bank of New York. Prior to his work at CGEY, Jon served as Deputy Assistant Secretary (Acting) for the Work and Technology Policy at the US Department of Labor.

Jon is a Director of Surface Coatings, Inc., a member of the Board of Advisors of IP Innovations Financial Services Inc., a member of the Board of Visitors of the J.S. Dickey Center for International Understanding at Dartmouth College, a Director of the Athena Alliance and a Fellow of the National Knowledge and IP Task Force. He is a graduate of Dartmouth College and Yale University's School of Management.

 

Associates

 

Sharon Siegel

Sharon Siegel, M.D. is a board certified diagnostic radiologist with professional creative expertise that transforms technical, medical, pharmaceutical and health knowledge into consumer-enabling information. After more than a decade in clinical practice, Dr. Siegel turned her professional focus to medical- technical writing and data analysis.

Dr. Siegel writes reports and technical documents, translating professional and arcane language into consumer friendly reports and presentations. Her works include foundational analysis and presentations for pharmaceutical, healthcare, specialty and industry groups on a broad range of technical subjects.

Dr. Siegel’s professional and personal subject matter interests include women’s health, preventive medicine, mental and behavioral health, nutrition science and sports medicine. Her work with the media began as a high school student when she served as the chief writer for a popular morning radio program in the Detroit Metropolitan area. In addition to publishing her own work, Dr. Siegel has also served as a professional copywriter and proofreader for other physicians publishing their works. Dr. Siegel is a graduate of the University of Michigan (B.S., Biomedical Science) and the University of Michigan Medical School.

 

Tom Buzas

Tom Buzas has been consulting in the areas of business modeling and survey construction for fifteen years. His focus has been on constructing models linking measures of Leadership, Employee Culture, Customer Service, and Processes with customer metrics, and financial performance, including profit and productivity. He has constructed such models for major companies in the retailing, automotive, financial, business service, hospitality, restaurant, utility, and telecommunications businesses.
Tom received his Ph.D. from the University of Michigan in Business Administration in 1983 and his B.S. in Psychology from Carnegie-Mellon University in 1973. He was Assistant Professor at the University of Florida from 1983-89 and Associate Professor at Eastern Michigan from 1989-1993. He was Director of Research at the CFI Group from 1992-1996 and a Director of Knowledge Stream Partners 1996-1997. He started his own company in 1997 and co-founded Alliance Maps LLC in 2002.

Tom has published articles in Biometrika, Marketing Research and Management Science. His analytical work was featured in the “Employee-Service Profit Chain at Sears,” in the January 1998 issue of Harvard Business Review written by Rick Quinn. One of his clients, GTE Directories Corporation, received a Baldridge Award in 1994. He has spoken at numerous conferences and workshops over the last several years. Recently Forbes featured his work in brand valuation in “Power Brands,” April 18, 2004.
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